Groeien met Centric: Action opent 2000ste winkel

Growing with Centric: Action opens its 2000th store

Action, Europe’s fastest growing non-food discounter, opened its 2000th store in Prague on 20 January. As its preferred IT partner, Centric supported the retailer in the roll-out of this store as well.

Centric provides part of the physical infrastructure for each roll-out of an Action store with Managed Services for Retail. This includes, for example, installation, maintenance and management. Fred van de Water, Head of International Retail Delivery at Centric says, “The impressive speed at which Action is opening stores in Europe demands a high level of process optimisation and constant intensive collaboration between all parties. Managing and automating IT and technology is becoming increasingly important. It is exactly in this area that our project teams support Action in realising its growth ambitions day in, day out. We are proud of our collaboration and congratulate Action on this excellent milestone.”

About Action

Action ( is Europe’s fastest growing non-food discounter, with a constantly changing range of about 6,000 products in 2,000 stores, serving more than 11 million customers a week. Another 8 million consumers also visit the website every week.

Action employs a workforce of over 65,000 people in nine countries. Besides the Netherlands and the Czech Republic, the discounter also has stores in Belgium, France, Germany, Luxembourg, Austria, Poland and Italy. Action will also be opening its first stores in Spain this year.

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