XR Business Solutions

At Centric, we are ready for the future. With practicality and innovation at the forefront, we invest in revolutionary technologies to enable our clients to rethink their business through augmented, virtual or mixed realities.

XR Business Solutions

We help customers see beyond the 2D world so they can better manage their assets, increase productivity, improve customer experience, and address real-life scenarios. By working together with them, we identify the key necessities we must address using XR and then move to creating proofs of concept and providing adequate solutions. Through our collaborations, we aim to bring the benefits of XR technologies into the following areas:

  • Alternative therapy - Virtual reality application for helping people, especially children, with autism to better communicate and connect with others and the world around them. VR allows children to not only experience the situations and emotions that come with them but also have their sensory system engaged by dealing with different stimuli such as visual, auditory, and tactile.
  • Extended City - Increasing individuals’ awareness of cultural heritage, social and economic issues. Digital marketers and business owners can create more business exposure and attract more/different users to visit their location​​.
  • Landscape Design - Research in collaboration with Wageningen University & Research. A collaborative mixed-reality application that facilitates decision-making in landscape design.
  • Road safety - A driving simulator with different road design layouts to check what aspects could improve a driver's attention, therefore decreasing the number of accidents.
  • Industry - Facilitating the inspection process for relay checkups, improving the quality, efficiency, and safety of the inspection process.
R&D - VR

Virtual Therapist

In collaboration with therapists from Bucharest, we are working on designing a safe and interactive application that allows them to teach children how to deal with real-life situations.

With the Virtual Therapist journey, children can gradually get accustomed to daily situations through a secure space, while benefiting from the VR embodied multisensory potential. Using VR to design role-playing environments for practicing social situations has the potential to be the best learning tool for children with autism.

Commercial - AR

Extended City

Extended City transforms the way we experience our surroundings or explore new locations. A digital overlay on top of the physical world - pictures, three-dimensional models, animation accompanied by the right sounds brings an innovative perspective for a city.​​

  • Expanding the level of accessibility. Any content owner will have the possibility to attach digital content​;
  • High accuracy of the real-world position of digital content;​​
  • Augmented content maintained in the same place on different devices;
  • Diversifying the digital content so that it adapts better to internal and external stakeholders’ needs and expectations. The digital content will include 3D models, animations, interactive objects accompanied by surround sounds​;
  • Increasing the ease of use of technology. It will not require the user to have IT technical knowledge given the fact that the platform will provide intuitive tools for customizing the experience.​
Commercial - MR

Terrain Planner

In collaboration with Wageningen University & Research, we digitized the decision-making process for landscape usage by giving participants a better understanding of their options and calculating the impact of their choices, as part of ongoing research on landscape architecture and spatial planning.

In the future, this has the potential to change urban planning as well - visualizing options for faster decision making based on projections of 3D plans in a space – e.g. terrains, parcels, water pump areas, public spaces like parks, playgrounds, community spaces, etc. All this is possible in collaboration with citizens.

Rogier Schulte,, Farming Systems Ecology, Wageningen University & Research

“Centric has delivered an impressive product that is unique, and opens up a whole new world of model interfacing and stakeholder workshops. You have succeeded in taking the Interactive Landscape Lab beyond the “wow factor” and made it a functional tool that also looks great and professional.”Rogier Schulte,, Farming Systems Ecology, Wageningen University & Research

Commercial - AR


Our work with Strukton and Relais supports technicians with augmented data for regular inspections or railroad failures.

  • Reduces time spent on work and improves the quality of the relay cabinet inspection process.
  • Information about rail cabinets and their components is available in real-time and engineers can keep measurements up to date.
  • Municipality announcements – an augmented wall for easier and engaging communication of events, programs, advertising, etc.
  • Inspection of properties – easy identification of different physical locations on-site (parcels, buildings) to verify improvements and check citizen objections for estimated property evaluation.
  • Virtual meetings – enabling meetings in virtual workspaces where you can collaborate and feel connected with other people.

Want to find out more?

Andrei Dobjenschi, Software Development Manager

If you wish to know more about XR Business Solutions, contact Andrei by email at or by phone at +40720012220.