XR Business Services

We specialize in crafting customized XR solutions that cater to your specific business needs, leveraging cutting-edge technology to revolutionize operations. Our expert team works closely with clients to understand their goals, ensuring tailored XR experiences that align with their business strategies.

• Landscape design - Research in collaboration with Wageningen University & Research. Collaborative mixed-reality application that facilitates decision-making in landscape design.
• Extended City - Increasing individuals’ awareness of cultural heritage, social and economic issues. Digital marketers and business owners can create more business exposure and attract more/different users to visit their location​​.
• Road safety - A driving simulator with different road design layouts to check what aspects could improve a driver's attention, therefore decreasing the number of accidents.
• Alternative therapy - Virtual reality application for improving emotion recognition and monitoring the progress of children with autism spectrum disorders during therapy.
• Industry - Facilitating the inspection process for relay checkups, improving the quality, efficiency, and safety of the inspection process.

Centric's XR team has innovatively crafted two distinct applications to enhance the experience of major events - World Esports Championship 2023 and Romanian Creative Week 2024, demonstrating a blend of functionality and user engagement tailored to each event's unique atmosphere and requirements.

The application designed for the World Esports Championship Iași 2023, offers a dual functionality that not only serves as a guide through the 11-day event schedule but also engages users with a Treasure Hunt feature. This element uniquely promotes the rich history of Iași by encouraging both residents and visitors to explore the city, thereby enriching their experience and fostering a deeper connection with the locale.

Meanwhile, the Romanian Creative Week 2024 app focuses on providing a seamless and enriched attendee experience through a user-friendly interface that allows for personalized interaction with the event's schedule. This app goes beyond mere navigation, incorporating features like customizable event itineraries and interactive maps that guide users directly to event venues. Furthermore, it supports bilingual accessibility in Romanian and English, broadening its appeal and usability. The application promises to reveal additional, innovative features at the event’s onset, enhancing anticipation and engagement among participants.

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Extended City transforms the way we experience our surroundings or explore new locations. A digital overlay on top of the physical world - pictures, three-dimensional models, animation accompanied by the right sounds brings an innovative perspective for a city.​​

• Expanding the level of accessibility. Any content owner will have the possibility to attach digital content​;
• High accuracy of the real-world position of digital content;​​
• Augmented content maintained in the same place on different devices;
• Diversifying the digital content so that it adapts better to internal and external stakeholders’ needs and expectations. The digital content will include 3D models, animations, interactive objects accompanied by surround sounds​;
• Increasing the ease of use of technology. It will not require the user to have IT technical knowledge given the fact that the platform will provide intuitive tools for customizing the experience.​

In collaboration with Wageningen University & Research, we digitized the decision-making process for landscape usage by giving participants a better understanding of their options and calculating the impact of their choices, as part of ongoing research on landscape architecture and spatial planning.

In the future, this has the potential to change urban planning as well - visualizing options for faster decision making based on projections of 3D plans in a space – e.g. terrains, parcels, water pump areas, public spaces like parks, playgrounds, community spaces, etc. All this is possible in collaboration with citizens.

Our work with Strukton and Relais supports technicians with augmented data for regular inspections or railroad failures.

• Reduces time spent on work and improves the quality of the relay cabinet inspection process.
• Information about rail cabinets and their components is available in real-time and engineers can keep measurements up to date.
• Municipality announcements – an augmented wall for easier and engaging communication of events, programs, advertising, etc.
• Inspection of properties – easy identification of different physical locations on-site (parcels, buildings) to verify improvements and check citizen objections for estimated property evaluation.
• Virtual meetings – enabling meetings in virtual workspaces where you can collaborate and feel connected with other people.