America Today invests heavily in its omnichannel strategy. The retailer therefore approached Centric to determine which applications could boost customer satisfaction levels among America Today's omnichannel consumers. Centric advised the fashion chain to make the switch to inPosition, the retail solution for all touchpoints with a real-time link to the online shop.
America Today decided to run a pilot in one store to see to what extent inPosition would contribute to a positive shopping experience. As luck would have it, the pilot could soon after be rolled out to three more shops, two of these being newly opened and the other in the process of being refurbished.