Byggmax opened its first DIY store in Sweden in 1993. The group has grown rapidly in recent years, partly thanks to its flotation on the Stockholm Stock Exchange in 2010. Growth has not only been achieved organically; in 2015, Byggmax acquired Buildor, and then Skånska Byggvarorin in 2016.Byggmax focuses on the heavier DIY materials. With the new Byggmax 4.0 store concept, the range on the shop floor has been expanded to approximately 5,000 items. But that’s still about a tenth of the entire range offered online. “Our omnichannel strategy puts flexibility first.
We guarantee maximum availability of items, regardless of time, place and sales,” explains Oskar Röös, Chief Information Officer at Byggmax Group. “It doesn’t matter whether a customer visits a store and wants to take the products home there and then or have them delivered. They can also choose to shop online and collect in-store. We offer every combination of possibilities – that’s what we mean by flexibility.”
Too much downtime
The core component in the omnichannel strategy is the point-of-sale (POS) process, yet Byggmax was forced to switch to another system. “We had a POS solution with a lot of downtime that was no longer supported. So, we sought a new solution that was not only stable, but could also be linked to our ERP system, IFS. And the solution that ticked all the boxes was Centric’s inPosition.